Bulk SMS Latest Updated TRAI Rules

To send BulkSMS in India, DLT – Distributed Ledger Technology, is a new TRAI SMS Regulation and according to that it would be mandatory for any entity that intends to send a communication through messaging and voice gateway have to register on the DLT platforms. The reason to initiate in DLT that everything is going to digital and in this digitalization to keep, manage and maintain the record of sender IDs and template is very difficult. Simultaneously, It’s very crucial to secure the data, TRAI has got a solution to secure the data as an advanced extension of the Blockchain Distributed Ledger Technology. It’s the most visible changes in the process to send SMS. According to this regulation, Only registered entities will be allowed from operators to send SMS.

We know that you have many queries for DLT, How to register for DLT, Why DLT registration is crucial, If you will not register for DLT can you share SMS in that case, Is entity registration is enough. You can go through with this article to get in-depth sights regarding all aspects of DLT.

What is DLT – Distributed Ledger Technology ?

Blockchain based DLT platform – Basically launched by TRAI to counter SMS spam, to emerged a secure platform with robust verification and authentication to restrict unauthorized changes, to secure Client Database. It would be beneficial for everyone including Customers, Access Providers, Business Entities & Telemarketers.

If we consider analytical report of Distributed Ledger Technology, we found that it’s an efficient resource for safe and secure data to handle and build more confidence in the UCC ecosystem for the principal entities. The main motive is to be met by technological solution is to Protect Consumers, Protect Interests of Telecom Service Providers and Promote Competition and to use Sensitive Information in Secure Manner. Broad spectrum of distributed ledger models – Different degrees of centralization and different types of access control, to suit different business needs.

Benefits of DLT 

It would be beneficial for everyone including Customers, Access Providers Business Entities & Telemarketers.

For Customers

•        Avoid victimization
•        Avoid Inconvenience because of UCC from UTMs
•   Enables faster resolution of UCC related complaints and Implements choices to come very quickly in to force.

For Access Providers

• Avoid loss of business opportunities
• Reduce regulatory burden
• Provide opportunity to test and develop new processes
• Provide capability to trace default ingentity in case of non-compliances entities.

Telemarketers

• It provides ease to do business
• Reduce risk as chances of flouting of regulatory compliances would be less
• Lower upfront cost to start telemarketing business
•     Enhance volume of business due to flexible options to customers as many may like to receive such messages in their leisure time
• Enhance business opportunities for them as they can participate in new functions and roles such as consent acquisition

Business Entities

• Enhance business opportunities
• Enable to keep client data in safe and secure manner
• Protect Brand Credentials as it would provide capabilities to display their identity after authentication
• Lower risks because of avoiding chances of non-compliances
•   Provide options to connect directly with the entities that are actually carrying out regulatory functions.

TRAI evolves, DLT Solutions will continue to adapt and provide emerging technology solutions to our customers with a broad portfolio.

To reach out a common conclusion, we just want to inform we have shared SMS and mails on regular basis related to this TRAI update to register for DLT. But if still you have not register till now; you can access now and register. It can help to share and reach your messages to direct clients without any hurdles.

Entity Registration | TRAI DLT Registration Guidelines |

We have all the Operators, but for DLT Registration, we recommend Videocon, Airtel and Reliance Jio, as they are Fast and Free for our clients. Kindly apply on all three simultaneously, so that you can get the Header Approved on at least one of them and then your SMS will not be impacted.